At A Clean Spirit, I lead the creative direction and visual identity for a portfolio of sustainable spirits brands. My responsibilities include developing and executing branding concepts, packaging design, and marketing materials across both digital and print media. I manage the entire creative process—from idea to execution—ensuring brand consistency and high visual impact across product lines, campaigns, and trade presentations.

Key achievements include:

• Designing bottles, labels and packaging for premium rum and spirit series, that are sold in 12 european countries.

• Creating visual identities for new product launches and global travel retail editions.

• Collaborating closely with sales, and production teams to align creative output with business goals.

• Leading the creative development of point-of-sale materials, social media assets, and trade fair presentations.

My work supports the company’s mission to promote transparency, sustainability, and quality craftsmanship in the spirits industry.