In collaboration with Alda, an Icelandic wellness brand, our team developed a digital marketing concept to help launch their collagen-infused lemonade on the Danish market. The project focused on aligning health and wellness trends with Alda’s brand values through a targeted social media strategy.

I contributed to market research, concept development, and campaign planning, including persona creation, content strategy for Instagram and Facebook, and influencer marketing proposals. We validated the concept through user testing and structured the process using agile methods (SCRUM) to ensure consistent progress and collaboration.