For this bachelor project, we collaborated with VestsjællandsCentret to address a key business challenge: increasing in-store revenue despite rising foot traffic. Our concept was a digital loyalty solution delivered via a mobile app, designed to strengthen customer engagement and drive sales through NFC-based rewards, exclusive offers, and targeted communication.

My role included research, concept development, UI/UX design, and prototype creation using tools like InVision. We validated the concept through user testing and structured the process using a mix of qualitative and quantitative research to ensure a user-centered solution aligned with the center’s brand and strategic goals.